I know it's been said, but it's becoming harder and harder for artists to get heard through the traditional medium (radio). Over the past few years we've seen some bands strike gold after they've had a song featured on prime-time dramas like Grey's Anatomy and ER.
Commercials seem to be helping bands nearly as much these days. This week's Six Pack focuses on a few of the songs that I've been humming along to during the breaks. Enjoy!
Yael Naim - New Soul (Apple Macbook Air)
The first example here is the case in point. I'm sure you've seen the commercial (Macbook Air) at least once. The thing I found interesting was that apparantley this song had only been played a grand total of once on all major US radio stations prior to being featured in Apple's ad. Since then it's rocketed to #1 on the iTunes download chart and stayed in the top 10 nearly every week this year. Pretty impressive for literally no radio play, eh?
[mp3] New Soul - Yael Naim
ELO (Electric Light Orchestra) - Hold on Tight (Honda Accord)
This tune is a bit more vintage. I dig the vocal harmonies. Hold on tight for the French verse...
[mp3] Hold on Tight - ELO
Visit ELO on the web: Official
Joe Purdy - Can't Get it Right Today (Kia Spectra)
I've just learned who Joe is today and I must say, I like him. I'm sure I'll be posting more from Joe Purdy in the future.
Band of Horses - The Funeral (Ford Edge)
The Funeral is a good starting point if you haven't heard much from Band of Horses. Great band, check 'em out.
Kings of Leon - Red Morning Light (Ford Edge)
For one reason or another I've never really gotten into Kings of Leon. I'm not sure why, but it's something I've decided I need to correct. This song has a nice bit 'o dirt to it.
The Redwalls - Build a Bridge (AT&T/Cingular)
I know, I know - I posted this song last week. I still love it though and I've reposted it on a more reliable server. Check it out if you haven't already. I DARE you all to count how many different things AT&T uses to symbolize signal bars in this commercial!